Organisational Coaching

The report of my illness grew out of his illness. The report of my death was an exaggeration. (Mark Twain, May 1897.)

Let's illustrate our definition of value using the travel industry.

The rise of the Internet threatened to put travel agents on the list of endangered species. Travel agents, along with all the other business in the genus of Middleman were destined for eventual extinction. The prophecy was logical. Airlines, like the over quoted example of Dell Computers, could bypass travel agents and sell directly to their customers.

Creating Value

What is the unique value that your organisation creates for it's customers?

Do you know?

Very few businesses really understand the value they create and so sell themselves short and focus on the wrong areas in building their business.

Here is a definition to get us started on the way:

Value is the tangible benefit that our customers receive from our organisation, that:

1. They cannot get from our suppliers, and

2. They can not - or do not want to - obtain for themselves.

Read it again.