Organisational Coaching – Great Organisations and Great Managers

Creating Value

What is the unique value that your organisation creates for it's customers?

Do you know?

Very few businesses really understand the value they create and so sell themselves short and focus on the wrong areas in building their business.

Here is a definition to get us started on the way:

Value is the tangible benefit that our customers receive from our organisation, that:

1. They cannot get from our suppliers, and

2. They can not - or do not want to - obtain for themselves.

Read it again. There is more in this definition than first meets the eye.

Next week I will give an illustration from the travel industry.